Scarlett's Revenge
“Scarlett’s Revenge is a fresh and engaging way to explore strategy. Through compelling characters and a gripping storyline, it brings game theory, competition, and smart business thinking to life. A thoughtful and entertaining must read for the classroom and the boardroom!”
Janet Truncale, Global CEO, EY
“Bill and Dave wrap a lethal case study in a revenge thriller—and it works. By the time Scarlett’s AI‑fueled ‘never‑out‑of‑stock’ promise bites, you’ve absorbed a masterclass on strategic control without noticing you were in class.”
Jeremie Miller, Tech Legend, Inventor of Jabber / XMPP (backbone of today’s Instant Messaging), Blue Sky Social Board
“Through the characters and plot of Scarlett’s Revenge, the drama, twists, turns, and unpredictability of competition are revealed. How the characters deal with the circumstances is a chess game of decisions and consequences that draw you in to the story and draw you closer to the art of strategy.”
Albert H. Segars, author of the Idea Chase and PNC Distinguished Professor, University of North Carolina at Chapel Hill
“Scarlett’s Revenge is a wildly original fusion of business strategy and narrative fiction. Putsis and Edelheit turn lessons in disruption, leadership, and innovation into a gripping, character-driven saga that’s as readable as it is insightful. It’s a rare business book that executives, educators, and even students will devour—and return to for both entertainment and strategic inspiration.”
Kavitha Bindra, Assistant Dean and Executive Director of Executive Education, Yale School of Management
“William Putsis and David Edelheit outstanding story telling will engage you on how to ‘change the rules of the game’ and outperform the competition. Just like the book The Goal has been a must read for leaders to understand operational efficiency, Scarlett’s Revenge is a must read to understand how to consistently deliver profitable and sustainable growth.”
Denny Docherty , Former President at Stanley Black & Decker and VP, John Deere
“Scarlett’s Revenge” is a chilling takedown tale and a must-read for anyone who thinks disruption is just a buzzword. As Scarlett hijacks the competitors’ supply chains, one hard truth emerges: your biggest threat might already have a key card. Read fast—before they do.”
Daylian M. Cain, (Sales & Negotiation) Faculty at Yale School of Management
“Storytelling has been a human endeavor from the beginning of human history. It helps us understand context, messages, culture and important artifacts. Too few books about business lay out insights and context in a story telling format today. This book does just that. The story and the characters hold the attention of the reader much more than a dry business book and the learning and insights flow from the context and situations of the story. It archives both a compelling story with rich learning for the business world and how to operate in it. Refreshingly interesting and useful.”
Patrick Boyle, Director and CEO Vermont Manufacturing Extension Center (VMEC)
“Scarlett’s Revenge is what happens when business strategy and psychological warfare meet storytelling. Founders, operators, and anyone navigating high-stakes markets will instantly recognize the power moves, pressure points, and game theory layered into every chapter. It’s entertaining, but more importantly—it’s instructive.”
Blair Feldman Cofounder and President of the Retainer Club
“Scarlett’s Revenge, with its addictive plot and well-reasoned narrative, offers a modern take on studying traditional business strategies. This book will be a must read for my team.”
Nathan Walker, Senior Vice President, JELD-WEN
“If you’re looking for a book that’s about SUCCESS and truly understands what it takes to ACHIEVE IT — and how precariously close we all are to losing it — Scarlett’s Revenge is an absolute must-read.
One of the most powerful aspects of the book is its relevance. It feels like a modern-day version of “The Goal”, but with its feet planted firmly in today’s fast-moving world — a world where AI, data insights, and relentless innovation are redefining what it means to compete and win. The parallels to “The Goal” are unmistakable, yet Scarlett’s Revenge carves out its own space, delivering a fresh take on how legacy businesses must fight back against disruption — or better yet, lead it, or die.
This isn’t just a business book. It’s a deeply human story wrapped in valuable business lessons, and I finished it not only feeling inspired, but also seen. Whether you’re just starting your career, managing your first team, or leading a company through change, this book offers powerful, actionable insights — and a reminder that success isn’t just about strategy or execution. It’s about heart, courage, and the will to evolve.”
Carlos Correia, President, and CEO, NFPA Global Solutions
Characters
Victoria, CEO, Heritage Brands
“Why do these consultants think they are so smart?”
Scarlett Sofani, Consultant
“Heritage Brands should preemptively defend against coordinated efforts to drive down collective costs.”
Trish Porter, Chief Strategy Office, Heritage Brands
“What appears to be a common link across all the competitors that have been gaining market share over the past few years is a company called ShiftLink.”
Strategy / Insights / Innovation / Competitive Advantage / Strategic Control
People / Motivation / Emotional Motivation
Leadership / Organization / Culture / Alignment
Upcoming Book Tour and Meet and Greet
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Live Q&A
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